Museum Eye

Logo, Branding, & Graphic Design

A new design for Museum Eyes’ logo and branding.

This luxury eyewear retailer requested a new visual identity. I was tasked with redesigning the logo using this client’s vision of an elegant, modern theme. The challenge was to present an exciting new look while utilizing a minimal aesthetic.

In addition to graphic design, I also directed the user experience for a trunk show hosted at Museum Eyewear’s location in Houston, Texas. This activation event featured a collaborative effort between Frexienet Champagne, Museum Eyewear, and Krooluhv Clothing Co. Attendees purchased apparel from Krooluhv’s latest collection and eyewear.
Role: Graphic Design, Branding, Video Editing, Director of User Experience, Brand Event/Activation
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