Path To Power: Essence Festival

Capital Pathways Business Development Proram

Connecting Women and Minorities in Business with the Capital Pathways Program.

Capital Pathways was launching a national campaign that included physical business development workshops in 10 major U.S. cities. The program also includes webinars, satellite programs, and events. Supplied with a slick new brand identity, I was tasked with driving online registration and branding this new organization online & social media. This involved designing video, graphics, templates, social media content, social media outreach and strategy, social scheduling with Hootsuite, Instagram scheduling and more. Regional promotion and targeting was an important emphasis, with the workshops needing to be populated with registrants. Currently, Capital Pathways utilizes satellite entrepreneur programs, a webinar series, networking events, consulting, and more. My work with Capital Pathways is ongoing and I accredit my production team and any planning committees that have been involved for their role.
Role: UI Design, Project Manager, Social Media Marketing
Agency: [K+] DIGITAL
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