Web Design, UX Design, Brand Identity, Content Development, Marketing Strategy, Campaign Management, Project Management, Business Development.
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Sweat + Soul Fitness 2017


Houston’s fitness movement gets a lively online presence.

Sweat + Soul Fitness was launching its new brand and needed a website to showcase the products and be a HUB for the membership program. The site needed to be easy to update and scalable to grow over time as new products are added and with new updates in the members’ section.
The design takes cues from the packaging in its use of earth tone colors against crisp whites and blacks to evoke a sense of progressiveness, authenticity, and professionalism.
Role: Web Design, Membership Section, Complete Community/User Sign-Up system, User Experience, Graphic Design, Video Editing, Copywrite, Spotify/Music Integration
Agency: [K+] DIGITAL
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