Lookbook, Design for Print, & Graphic Design

Stanlion Suits & Tailoring: Spring / Summer Lookbook

This lookbook features detailed copywrite, conceptual storytelling, and complex graphic design.

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Role: Graphic Design, Branding, Copywrite, Print Design, Lookbook Design, Fashion Print

Stanlion Suits & Tailoring: A Symphony of Style in Print

Curating a Lookbook that Captivates:

The Stanlion Suits & Tailoring Spring/Summer lookbook wasn’t just a product catalog; it was a story waiting to be told. As Director of Marketing, I orchestrated the entire project, leading the charge to create a visually stunning and narratively captivating piece.

Beyond the Image: Words that Weave a World:

While captivating visuals were paramount, I delved deeper. Harnessing my copywriting skills, I crafted detailed descriptions that breathed life into each garment. These weren’t mere suits – they were narratives of confidence, timeless style, and effortless sophistication. Each piece became a chapter in the story of the Stanlion man, ready to navigate the warm days and vibrant nights of the season.

A Collaborative Masterpiece:

My background in graphic design wasn’t confined to a single role. I collaborated closely with the design team, ensuring a cohesive visual language that mirrored the narrative I crafted. Together, we meticulously planned the layout, selecting captivating imagery that showcased the intricacies of each suit and accessory.

More Than Just Marketing:

The project transcended the boundaries of marketing. Leveraging my experience as a social media manager, I devised a captivating online campaign to build anticipation for the lookbook’s release. My expertise in e-commerce ensured seamless integration with the Stanlion website, transforming the lookbook into a powerful sales tool. Even the technical aspects fell under my purview. By utilizing my webmaster skills, I ensured the website functioned flawlessly, guaranteeing a seamless user experience for potential customers.

From Concept to Launch: A Multifaceted Approach

My role extended further. Drawing on my event planning experience, I spearheaded the organization of a launch event that brought the lookbook to life. From venue selection to meticulous event marketing, I orchestrated a gathering that generated excitement for the new season. Even my background in retail daily sales management proved valuable. It allowed me to translate customer preferences into a compelling lookbook narrative, ensuring the collection resonated with its target audience.

A Testament to Skill and Strategy:

The Stanlion Suits & Tailoring Spring/Summer lookbook stands as a testament to my multifaceted skillset. It wasn’t just about graphic design or marketing strategy; it was about crafting a holistic brand experience that transcended the page. This project exemplifies my ability to seamlessly blend creative vision with a keen understanding of customer needs and market trends – a powerful combination for any brand.

Krooluhv Clothing Co.: A Brand Built with Passion and Precision

Krooluhv Clothing Co. is more than just a product – it’s a vision brought to life. As a major and critical driving force behind this brand, I wear many hats. Our multi-department structure ensures that every step of the process receives meticulous attention.

From Concept to Creation:

Each season of Krooluhv Clothing Co. comes with new innovations, products, and continued branding. I lead the design team, translating product concepts into captivating final products. As the lead graphic designer, I help craft the brand’s visual identity, ensuring consistency across all platforms. But my role extends beyond aesthetics. I act as the garment sourcing director, meticulously selecting high-quality materials that embody the brand’s values.

Spreading the Word:

In today’s digital age, a strong online presence is crucial. I take on the webmaster role, overseeing the development and management of our e-commerce website (built on WordPress and WooCommerce) while keeping its performance optimal through Google PageSpeed Insights. As the Director of SEO and Outbound Marketing, I ensure our website ranks high in search results, attracting organic traffic. Additionally, I leverage my expertise in social media marketing, managing our Instagram presence and scheduling engaging content.

Building a Successful Business:

Beyond the creative vision, the success of Krooluhv Clothing Co. hinges on strategic planning and execution. I manage projects with a keen eye for detail, ensuring everything runs smoothly. My experience as a CEO extends to contract writing and marketing strategy development. I spearhead digital marketing service sales, ensuring the brand reaches its target audience effectively.

Krooluhv Clothing Co. is a testament to my dedication to building a successful brand from the ground up. This project exemplifies my ability to seamlessly integrate creative vision, technical expertise, and strategic business acumen.

Look Up, Lift Up: Empowering a Community Through Visual Storytelling

This project involved a comprehensive social media management and branding overhaul for the non-profit organization, Look Up, Lift Up. Their mission of providing food to the homeless, technology to underserved communities, and support for community initiatives is a powerful one, and I was tasked with crafting a visual identity that would resonate with potential donors, volunteers, and the community at large.

Wearing Many Hats:

As the lead creative force for this project, I played a multifaceted role encompassing graphic design, video animation, branding, and social media management.

• Building a Strong Brand Identity: Understanding Look Up, Lift Up’s mission and target audience was crucial. I utilized Adobe Photoshop to create a compelling logo refresh, ensuring it effectively communicated their values and resonated with their audience. Additionally, I designed a cohesive visual style for all their social media platforms, incorporating consistent colors, fonts, and imagery to create a recognizable and impactful brand presence.
• Compelling Visual Content Creation: I leveraged both Adobe After Effects and Canva to develop engaging graphics and short videos that would capture attention and effectively communicate Look Up, Lift Up’s message. These visuals would highlight their initiatives, showcase the impact of their work, and inspire action from the community.
• Strategic Social Media Management: I utilized Meta Business Manager and Hootsuite to manage Look Up, Lift Up’s core social media platforms – Instagram, Facebook, Twitter, and LinkedIn. This involved creating a content calendar, scheduling engaging posts, interacting with followers, and building a strong online presence for the organization.

Collaboration for Impact:

Open communication with Look Up, Lift Up was central to this project’s success. Their insights and feedback at every stage ensured the content, branding, and social media strategy aligned perfectly with their mission and resonated with their target audience.

The Result: A Voice for Change

The final product – a refreshed logo, captivating visuals, engaging social media content, and a strategic social media management plan – empowered Look Up, Lift Up to effectively communicate their story and mission. This project equipped them with the tools to connect with their community, raise awareness for their cause, and ultimately, make a lasting impact on the lives they serve.

Stanlion P.P.E.

My Role: Director of Marketing, Branding, Graphic Design,  Video & Animation,  Visual Identity,  Website Design

Website: StanlionPPE.com

Lookbook, Design for Print, & Graphic Design

Stanlion Royal Ceremonial Collection Lookbook

My Role: Director of Marketing, Branding, Graphic Design, Logos,  Lookbook Design,  Mobile Campaigns,  Print Design, eCommerce,  Video & Animation,  Visual Identity, Website Design, Inventory Management Systems