Lookbook, Design for Print, & Graphic Design

Stanlion Suits & Tailoring: Spring / Summer Lookbook

This lookbook features detailed copywrite, conceptual storytelling, and complex graphic design.

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Role: Graphic Design, Branding, Copywrite, Print Design, Lookbook Design, Fashion Print

Stanlion Suits & Tailoring: A Symphony of Style in Print

Curating a Lookbook that Captivates:

The Stanlion Suits & Tailoring Spring/Summer lookbook wasn’t just a product catalog; it was a story waiting to be told. As Director of Marketing, I orchestrated the entire project, leading the charge to create a visually stunning and narratively captivating piece.

Beyond the Image: Words that Weave a World:

While captivating visuals were paramount, I delved deeper. Harnessing my copywriting skills, I crafted detailed descriptions that breathed life into each garment. These weren’t mere suits – they were narratives of confidence, timeless style, and effortless sophistication. Each piece became a chapter in the story of the Stanlion man, ready to navigate the warm days and vibrant nights of the season.

A Collaborative Masterpiece:

My background in graphic design wasn’t confined to a single role. I collaborated closely with the design team, ensuring a cohesive visual language that mirrored the narrative I crafted. Together, we meticulously planned the layout, selecting captivating imagery that showcased the intricacies of each suit and accessory.

More Than Just Marketing:

The project transcended the boundaries of marketing. Leveraging my experience as a social media manager, I devised a captivating online campaign to build anticipation for the lookbook’s release. My expertise in e-commerce ensured seamless integration with the Stanlion website, transforming the lookbook into a powerful sales tool. Even the technical aspects fell under my purview. By utilizing my webmaster skills, I ensured the website functioned flawlessly, guaranteeing a seamless user experience for potential customers.

From Concept to Launch: A Multifaceted Approach

My role extended further. Drawing on my event planning experience, I spearheaded the organization of a launch event that brought the lookbook to life. From venue selection to meticulous event marketing, I orchestrated a gathering that generated excitement for the new season. Even my background in retail daily sales management proved valuable. It allowed me to translate customer preferences into a compelling lookbook narrative, ensuring the collection resonated with its target audience.

A Testament to Skill and Strategy:

The Stanlion Suits & Tailoring Spring/Summer lookbook stands as a testament to my multifaceted skillset. It wasn’t just about graphic design or marketing strategy; it was about crafting a holistic brand experience that transcended the page. This project exemplifies my ability to seamlessly blend creative vision with a keen understanding of customer needs and market trends – a powerful combination for any brand.

Lookbook, Design for Print, & Graphic Design

Stanlion Royal Ceremonial Collection Lookbook

My Role: Director of Marketing, Branding, Graphic Design, Logos,  Lookbook Design,  Mobile Campaigns,  Print Design, eCommerce,  Video & Animation,  Visual Identity, Website Design, Inventory Management Systems

The Business of Fashion

Art & Streetwear

Krooluhv is an American clothing brand based in Houston, Texas. Krooluhv sells mostly clothes for the modern-American fashion market, and describes its retailing niche as an aspirational “Modern Luxury” lifestyle brand.[9] The company has consistently kept a positive profile in the public eye, due to its advertising, its philanthropy, promotion of self-value, health confidence, and its avoidance of legal conflicts over branding, clothing style and employment practices. The company molds a niche by intentionally avoiding racy ads or the promoting of sexualization within underage children/teens. Krooluhv states a no tolerance policy so as to avoid moral and public controversy as brands of earlier generations have.

Role: Owner, Founder, Lead Designer, Creative Director, UI Design, Project Manager, Social Media Marketing, UX Designer, Apparel Production Manager