B & C AC Repair: Keeping Things Cool with a Fresh Logo

This project involved collaborating with B & C AC Repair to create a new logo that would revitalize their brand identity. Their goal was to develop a modern and professional logo that could be used across various marketing materials and branding efforts.

Taking the Lead on Design:

As the lead designer on this project, I took the reins on all aspects of the logo’s creation, from initial concept sketches to final animation. This included:

• Understanding Their Vision: Through open communication with B & C AC Repair, I gained a clear understanding of their desired aesthetic and brand messaging. They were looking for a logo that conveyed a sense of reliability, expertise, and a touch of coolness (pun intended!).
• Crafting the Perfect Design: Utilizing Adobe Photoshop, I explored various logo concepts that incorporated B & C AC Repair’s preferred colors, imagery, and overall style. After presenting them with multiple iterations, we settled on a design that perfectly captured their vision.
• Bringing the Logo to Life: In addition to the static logo design, I also explored the possibility of adding animation to further enhance B & C AC Repair’s brand identity. This could involve subtle animations that bring a touch of dynamism to the logo, making it stand out on digital platforms or marketing videos.

The Result: A Logo that Cools and Conveys Expertise

The new B & C AC Repair logo is a sleek and modern design that effectively communicates their professionalism and expertise. It’s a logo that not only looks cool, but also conveys a sense of trust and reliability – exactly what potential customers are looking for when seeking reliable AC repair services.

Look Up, Lift Up: Empowering a Community Through Visual Storytelling

This project involved a comprehensive social media management and branding overhaul for the non-profit organization, Look Up, Lift Up. Their mission of providing food to the homeless, technology to underserved communities, and support for community initiatives is a powerful one, and I was tasked with crafting a visual identity that would resonate with potential donors, volunteers, and the community at large.

Wearing Many Hats:

As the lead creative force for this project, I played a multifaceted role encompassing graphic design, video animation, branding, and social media management.

• Building a Strong Brand Identity: Understanding Look Up, Lift Up’s mission and target audience was crucial. I utilized Adobe Photoshop to create a compelling logo refresh, ensuring it effectively communicated their values and resonated with their audience. Additionally, I designed a cohesive visual style for all their social media platforms, incorporating consistent colors, fonts, and imagery to create a recognizable and impactful brand presence.
• Compelling Visual Content Creation: I leveraged both Adobe After Effects and Canva to develop engaging graphics and short videos that would capture attention and effectively communicate Look Up, Lift Up’s message. These visuals would highlight their initiatives, showcase the impact of their work, and inspire action from the community.
• Strategic Social Media Management: I utilized Meta Business Manager and Hootsuite to manage Look Up, Lift Up’s core social media platforms – Instagram, Facebook, Twitter, and LinkedIn. This involved creating a content calendar, scheduling engaging posts, interacting with followers, and building a strong online presence for the organization.

Collaboration for Impact:

Open communication with Look Up, Lift Up was central to this project’s success. Their insights and feedback at every stage ensured the content, branding, and social media strategy aligned perfectly with their mission and resonated with their target audience.

The Result: A Voice for Change

The final product – a refreshed logo, captivating visuals, engaging social media content, and a strategic social media management plan – empowered Look Up, Lift Up to effectively communicate their story and mission. This project equipped them with the tools to connect with their community, raise awareness for their cause, and ultimately, make a lasting impact on the lives they serve.

Bringing the Fisher Family Fun to Life: YouTube Banner & Intro Video Design

This project brought the joy of the Fisher Family Fun YouTube channel to the forefront with the creation of a new channel intro video and banner. The aim was to craft a visually engaging introduction that would capture viewers’ attention, set the tone for the channel’s content, and leave a lasting impression.

Stepping into the Director’s Chair:

As the lead designer on this project, I played a multifaceted role, encompassing both graphic design and video animation. Here’s a breakdown of my contributions:

• Understanding the Family Vibe: Through open communication with the Fisher family, I gained a deep understanding of their YouTube channel’s personality. They envisioned an intro video that was energetic, fun-filled, and reflected the spirit of their family adventures.
• Crafting the Visual Identity: Utilizing Adobe Photoshop, I designed a captivating YouTube channel banner that served as a visual introduction to the Fisher Family Fun experience. This banner incorporated vibrant colors, playful imagery, and clear typography to effectively represent their channel’s content.
• Bringing the Banner to Life (Animation): I then transitioned into Adobe After Effects to bring the banner to life with eye-catching animations. This could involve subtle movements or interactive elements that would further engage viewers and leave a memorable impression.
• Building the Intro Video: Leveraging the concepts and visuals established in the banner design, I then constructed a dynamic intro video using CapCut Pro. This video would likely feature a combination of engaging visuals, upbeat music, and text overlays that introduce the channel name, members of the Fisher family, and perhaps even a hint of the exciting content to come.

Collaboration is Key:

While I spearheaded the design and animation process, this project thrived on collaboration. The Fisher family’s input at every stage ensured the final intro video and banner perfectly captured the essence of their YouTube channel and resonated with their target audience.

The Result: A Fun & Engaging Introduction to Family Fun

The finished product – a combination of a captivating YouTube banner and a dynamic intro video – effectively conveys the spirit of the Fisher Family Fun channel. It’s a visual introduction that is not only informative, but also sets the stage for the entertaining and engaging content viewers can expect on the channel.

Stanlion P.P.E.

My Role: Director of Marketing, Branding, Graphic Design,  Video & Animation,  Visual Identity,  Website Design

Website: StanlionPPE.com

My Role: Director of Marketing, Branding, Graphic Design, Logos,  Lookbook Design,  Mobile Campaigns,  Print Design, eCommerce,  Video & Animation,  Visual Identity, Website Design, Inventory Management Systems

Capital Pathways Business Development Proram

Connecting Women and Minorities in Business with the Capital Pathways Program.

Capital Pathways was launching a national campaign that included physical business development workshops in 10 major U.S. cities. The program also includes webinars, satellite programs, and events. Supplied with a slick new brand identity, I was tasked with driving online registration and branding this new organization online & social media. This involved designing video, graphics, templates, social media content, social media outreach and strategy, social scheduling with Hootsuite, Instagram scheduling and more. Regional promotion and targeting was an important emphasis, with the workshops needing to be populated with registrants. Currently, Capital Pathways utilizes satellite entrepreneur programs, a webinar series, networking events, consulting, and more. My work with Capital Pathways is ongoing and I accredit my production team and any planning committees that have been involved for their role.

Role: UI Design, Project Manager, Social Media Marketing

Agency: [K+] DIGITAL

VIEW: TWITTER MOMENT

ESSENCE FESTIVAL: PATH TO POWER