My role:
- Planned, curated, and executed digital/online campaigns with the #1 purpose of registering actual attendees to this free minority business development workshop in each city.
- Washington, DC, New Orleans, Dallas, St. Louis, Oakland, Beaufort, St. Louis.
- Platforms Included: Email campaigns, Twitter, Facebook, and YouTube. All of these had an end funnel to the Eventbrite Workshop Registration.
- I executed graphic design needs in Adobe Photoshop and video design needs in Adobe Premiere via Adobe Creative Cloud.
- Facebook targeted ADs campaigns were used in each city as a part of the online campaigns and targeting to drive registration. The campaigns targeted potential attendees with the intention of having them register online (via Eventbrite) and attend the workshop on the set day and time.
Capital Pathways Business Development Program
Connecting Women and Minorities in Business with the Capital Pathways Program.
Capital Pathways is a free, nationwide workshop series exposing minority entrepreneurs to credit advice, business lending options, and referrals to service providers. With live workshops hosted across ten cities, in addition to on-going training and development from programmatic partners, participants will learn how to effectively fund and expand their entrepreneurial ventures.
Capital Pathways is funded by the U.S. Department of Commerce, Minority Business Development Agency’s Broad Agency Announcement.