Barber: D.Smallwood

Sharpen Up Your Image: Branding and Social Media for a Modern Barbershop

This project involved a full-service branding and social media management revamp for a local barbershop. My goal was to elevate their online presence and attract new customers by crafting a visually distinctive brand identity and engaging social media strategy.

Shaping the Shop’s Style:

As the lead creative force for this project, I wore many hats – graphic designer, video animator, branding expert, and social media manager.

• Building a Bold Brand Identity: I began by collaborating with the barbershop owner to understand their target audience and vision. Utilizing Adobe Photoshop, I created a logo and visual identity that reflected their unique style. This could involve incorporating classic barbering iconography with a modern twist, or showcasing a more urban and edgy aesthetic. The goal was to develop a brand that resonated with their ideal clientele.
• Crafting Compelling Content: Leveraging both Adobe After Effects and Canva, I designed eye-catching graphics and short video clips showcasing the barbershop’s expertise and services. These visuals could feature barbers at work, customer transformations, or even behind-the-scenes glimpses of the shop’s atmosphere. The purpose was to create content that would grab attention, highlight the barbershop’s talent, and make people want to book an appointment.
• Strategic Social Media Management: Effective social media management was crucial to this project. I utilized Meta Business Manager and Hootsuite to manage their core social media platforms – Instagram, Facebook, Twitter, and LinkedIn. Responsibilities involved creating a content calendar, scheduling engaging posts, interacting with followers, running targeted social media ads (optional), and building a strong online community around the barbershop.

Collaboration is Key:

Open communication with the barbershop owner was essential for success. Their feedback throughout the creative process ensured the branding elements and social media strategy aligned perfectly with their vision and target audience.

The Result: A Cut Above the Rest

By the project’s end, the barbershop had a refreshed brand identity, a library of engaging social media content, and a strategic plan for online engagement. This comprehensive approach empowered them to connect with potential customers, showcase their skills, and establish themselves as the go-to barbershop in the community.