Look Up, Lift Up: Empowering a Community Through Visual Storytelling

This project involved a comprehensive social media management and branding overhaul for the non-profit organization, Look Up, Lift Up. Their mission of providing food to the homeless, technology to underserved communities, and support for community initiatives is a powerful one, and I was tasked with crafting a visual identity that would resonate with potential donors, volunteers, and the community at large.

Wearing Many Hats:

As the lead creative force for this project, I played a multifaceted role encompassing graphic design, video animation, branding, and social media management.

• Building a Strong Brand Identity: Understanding Look Up, Lift Up’s mission and target audience was crucial. I utilized Adobe Photoshop to create a compelling logo refresh, ensuring it effectively communicated their values and resonated with their audience. Additionally, I designed a cohesive visual style for all their social media platforms, incorporating consistent colors, fonts, and imagery to create a recognizable and impactful brand presence.
• Compelling Visual Content Creation: I leveraged both Adobe After Effects and Canva to develop engaging graphics and short videos that would capture attention and effectively communicate Look Up, Lift Up’s message. These visuals would highlight their initiatives, showcase the impact of their work, and inspire action from the community.
• Strategic Social Media Management: I utilized Meta Business Manager and Hootsuite to manage Look Up, Lift Up’s core social media platforms – Instagram, Facebook, Twitter, and LinkedIn. This involved creating a content calendar, scheduling engaging posts, interacting with followers, and building a strong online presence for the organization.

Collaboration for Impact:

Open communication with Look Up, Lift Up was central to this project’s success. Their insights and feedback at every stage ensured the content, branding, and social media strategy aligned perfectly with their mission and resonated with their target audience.

The Result: A Voice for Change

The final product – a refreshed logo, captivating visuals, engaging social media content, and a strategic social media management plan – empowered Look Up, Lift Up to effectively communicate their story and mission. This project equipped them with the tools to connect with their community, raise awareness for their cause, and ultimately, make a lasting impact on the lives they serve.